Pinpoint vs Zoho Recruit: Choosing the Right ATS for Your Business
TL;DR
Selecting the right Applicant Tracking System (ATS) can be pivotal for streamlining your hiring process. This comparison between Pinpoint and Zoho Recruit aims to illuminate their key differences, helping UK and EU hiring managers make informed decisions based on unique business needs. From features to pricing, we explore what each platform offers to determine the best fit for your recruitment strategy.
At-a-Glance Comparison
| Feature | Pinpoint | Zoho Recruit |
|---|---|---|
| Best for | Varies by tier | Varies by tier |
| Starting price | Varies | Varies |
| UK GDPR compliance | Partial | Partial |
| UK job boards | Limited | Limited |
| AI CV screening | Varies | Varies |
| UK support hours | Limited | Limited |
Feature availability may vary by plan. Last updated February 2026.
TL;DR Summary
Pinpoint stands out for its strong integration with UK job boards and user-friendly interface, making it ideal for small to mid-sized businesses in the UK. Zoho Recruit, part of the broader Zoho suite, excels in seamless integration with other Zoho products, appealing to businesses already within the Zoho ecosystem. Choose Pinpoint for localised job board connectivity and simplicity; opt for Zoho Recruit if you're leveraging the Zoho suite for other business functions, seeking a more integrated approach to your recruitment process.
| Feature | Pinpoint | Zoho Recruit |
|---|---|---|
| Best for | UK SMBs and mid-market | SMBs using Zoho suite |
| Starting price | £150/month | £25/user/month |
| UK GDPR compliance | Yes | Yes |
| UK job boards | Extensive | Limited |
| AI screening | Yes | Yes |
| Support timezone | UK hours | Global hours |
Company Overview
Pinpoint: Founded in 2017, Pinpoint is headquartered in Jersey, UK. It has quickly gained traction among small and mid-sized businesses for its intuitive design and robust recruitment features tailored to the UK market. Pinpoint's platform is renowned for simplifying recruitment processes, offering deep integration with UK job boards and supporting GDPR compliance.
Zoho Recruit: Established in 1996, Zoho Corporation is based in Chennai, India, with offices worldwide. Zoho Recruit is part of Zoho's comprehensive suite of business applications, serving a global clientele across various industries. Known for its versatility, Zoho Recruit offers extensive features that integrate seamlessly with other Zoho products, making it a popular choice for businesses already using Zoho’s ecosystem.
Detailed Feature Comparison
CV Parsing and Screening: Both platforms offer advanced CV parsing capabilities, leveraging AI to streamline candidate screening. Pinpoint’s parsing is tailored for UK job boards, offering a more localised approach.
AI/Automation Features: Zoho Recruit excels in automation, providing tools that integrate with other Zoho applications, facilitating a seamless workflow across business functions. Pinpoint, while robust, focuses more on AI-driven candidate matching and communication.
Integrations: Pinpoint offers extensive integration with UK job boards, a crucial advantage for local businesses. Zoho Recruit provides broader integration options, particularly valuable for companies using other Zoho products.
Reporting and Analytics: Zoho Recruit offers comprehensive analytics tools that can be integrated with Zoho Analytics, providing in-depth insights. Pinpoint, while offering solid reporting features, focuses on actionable insights tailored to recruitment KPIs.
Collaboration Features: Both platforms support collaborative hiring processes, but Pinpoint’s user-friendly interface is particularly appreciated by teams that require streamlined communication and decision-making.
Pricing Comparison
Pinpoint offers a simple pricing structure starting at £150/month, which includes unlimited users and job postings, making it economical for growing teams. A free trial is available to explore features before committing.
Zoho Recruit operates on a per-user model, starting at £25/user/month. This model can be more cost-effective for smaller teams but may become expensive as the team size increases. Zoho Recruit also offers a free version with limited features, suitable for very small teams.
For a 10-person team, Pinpoint may offer a more predictable cost structure, while Zoho Recruit's per-user pricing can scale based on exact needs, potentially leading to higher costs with growth.
| Feature | Pinpoint | Zoho Recruit |
|---|---|---|
| Free tier | No | Yes (limited) |
| Free trial | Yes | Yes |
| Per-seat pricing | No | Yes |
| Per-job pricing | No | No |
User Experience
Ease of Setup: Pinpoint’s setup process is straightforward and well-suited for teams looking for quick deployment. Zoho Recruit, while slightly more complex due to its integration capabilities, provides excellent support.
Learning Curve: Both platforms offer intuitive interfaces, but Pinpoint’s simplicity affords a gentler learning curve for new users. Zoho Recruit requires familiarity with the Zoho suite for optimal use.
Interface Design: Pinpoint is praised for its clean, modern interface, whereas Zoho Recruit’s design aligns with the broader Zoho suite, offering familiarity to existing users.
Mobile Access: Both platforms feature mobile apps, with Zoho Recruit having a more integrated experience for users of other Zoho apps, enhancing accessibility on the go.
| Feature | Pinpoint | Zoho Recruit |
|---|---|---|
| Setup | Easy | Moderate |
| Learning curve | Gentle | Moderate |
| Interface | Modern | Consistent with Zoho |
| Mobile | Yes | Yes |
Who Should Choose Pinpoint
Pinpoint is ideal for small to mid-sized UK businesses seeking a straightforward and efficient recruitment platform. Its strong integration with UK job boards and focus on user experience makes it particularly suitable for companies that emphasize local recruitment and need a platform that doesn’t require extensive training to use effectively. If your recruitment needs are primarily UK-based and you value simplicity and local compliance, Pinpoint is a compelling choice. Additionally, the predictable pricing model is advantageous for budget-conscious teams seeking scalability without hidden costs.
| Feature | Pinpoint | Zoho Recruit |
|---|---|---|
| Best for | UK SMBs | Global SMBs |
| Budget | Predictable | Variable |
| Local focus | Strong | Moderate |
| Training | Minimal | More Extensive |
Who Should Choose Zoho Recruit
Zoho Recruit is best suited for businesses that are already integrated into the Zoho ecosystem or those requiring extensive automation and integration capabilities. It is particularly valuable for companies that need global reach and flexibility, with robust analytics and reporting features. If your organization uses multiple Zoho applications, Zoho Recruit offers seamless integration, enhancing workflow efficiency. Additionally, for teams that need adaptable and comprehensive automation tools, Zoho Recruit provides an edge in managing diverse recruitment processes beyond local needs.
| Feature | Pinpoint | Zoho Recruit |
|---|---|---|
| Zoho Suite | No | Yes |
| Automation | Basic | Advanced |
| Global reach | Limited | Extensive |
| Analytics | Basic | Comprehensive |
Pinpoint vs Zoho Recruit FAQs
Looking for an alternative to both?
If neither option fits your needs, Marxel offers AI-powered CV screening built specifically for UK/EU businesses with native GDPR compliance.
Learn more about Marxel