Brand Manager Job Description Template

• Develop and maintain brand guidelines and visual identity
• Plan and execute brand marketing campaigns and activations
• Monitor brand perception and conduct market research
• Collaborate with creative agencies on brand creative development
• Manage brand partnerships and sponsorship opportunities
• Ensure brand consistency across all marketing touchpoints
• Analyze brand performance metrics and competitive positioning
• Lead brand crisis management and reputation protection efforts

• Bachelor's degree in Marketing, Business, or Brand Management
• 4+ years of brand management or marketing experience
• Strong understanding of brand strategy and positioning
• Experience managing creative projects and working with agencies
• Knowledge of market research methodologies
• Excellent communication and presentation skills

When screening candidates for Brand Manager positions, prioritize these technical and soft skills:

• Brand Strategy
• Brand Management
• Market Research
• Creative Development
• Brand Guidelines
• Partnership Management
• Campaign Management
• Analytics

UK Market Rate: £40,000 - £70,000

Salary ranges vary based on experience level, location within the UK, and company size. London-based positions typically command 10-20% higher compensation than other UK regions.

Focus on strategic thinking and creative campaign experience. AI can assess brand management skills by identifying brand strategy frameworks, creative campaign examples, and brand performance improvements mentioned in their experience.

Marxel's AI can help you: - Automatically screen CVs for relevant experience and skills - Identify candidates with the right technical background - Score applications based on your specific requirements - Generate interview questions tailored to the role

Start screening Brand Manager candidates with AI →