Digital Marketing Manager Job Description Template
Template Overview
Manage all digital marketing channels to drive online presence and conversions. Use this comprehensive Digital Marketing Manager job description template to attract qualified candidates and streamline your hiring process with AI-powered CV screening.
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Key Responsibilities
- Develop and execute comprehensive digital marketing strategies
- Manage PPC campaigns across Google Ads and social media platforms
- Oversee email marketing campaigns and marketing automation
- Optimize website conversion rates and user experience
- Monitor and analyze digital marketing performance and ROI
- Manage social media advertising and organic social presence
- Coordinate with SEO specialists on organic search strategies
- Stay current with digital marketing trends and platform updates
Requirements & Qualifications
- Bachelor's degree in Marketing, Digital Marketing, or related field
- 3+ years of digital marketing experience across multiple channels
- Experience with PPC platforms (Google Ads, Facebook Ads)
- Knowledge of email marketing and marketing automation tools
- Proficiency with analytics tools (Google Analytics, Facebook Analytics)
- Understanding of conversion optimization and landing page best practices
Skills to Look For
When screening candidates for Digital Marketing Manager positions, prioritize these technical and soft skills:
- Digital Marketing
- PPC
- Google Ads
- Facebook Ads
- Email Marketing
- Marketing Automation
- Google Analytics
- Conversion Optimization
Salary Range
UK Market Rate: £32,000 - £58,000
Salary ranges vary based on experience level, location within the UK, and company size. London-based positions typically command 10-20% higher compensation than other UK regions.
How to Screen Candidates for Digital Marketing Manager Roles
Look for multi-channel digital experience and campaign management skills. AI screening can evaluate digital marketing expertise by identifying specific platforms, campaign types, and performance metrics mentioned in their digital marketing experience.
Marxel's AI can help you: - Automatically screen CVs for relevant experience and skills - Identify candidates with the right technical background - Score applications based on your specific requirements - Generate interview questions tailored to the role
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Digital Marketing Manager Job Description FAQs
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