Digital Marketing Manager Job Description Template

Manage all digital marketing channels to drive online presence and conversions. Use this comprehensive Digital Marketing Manager job description template to attract qualified candidates and streamline your hiring process with AI-powered CV screening. Hire a Digital Marketing Manager when the team needs someone who can take ownership of Develop and execute comprehensive digital marketing strategies, Manage PPC campaigns across Google Ads and social media platforms, Oversee email marketing campaigns and marketing automation and Optimize website conversion rates and user experience. The strongest brief should describe the outcomes the person must deliver in the first three to six months, the stakeholders they will work with, and the level of autonomy expected. For screening, separate true must-haves from useful extras before reviewing CVs. Marxel is designed for this step: combine the job description with briefing notes so hidden priorities become explicit weighted criteria before any CV is scored.

Use a weighted rubric instead of a simple keyword checklist. For a Digital Marketing Manager, start with evidence for Bachelor's degree in Marketing, Digital Marketing, or related field, 3+ years of digital marketing experience across multiple channels, Experience with PPC platforms (Google Ads, Facebook Ads) and Knowledge of email marketing and marketing automation tools. Give the highest weight to criteria that predict performance in this specific role, then add lower-weight signals for nice-to-have tools, industries or qualifications. A practical first-pass rubric can split the review into capability, relevant experience, delivery evidence, communication, and risk flags. In Marxel, those criteria can be reviewed before processing starts, so recruiters and hiring managers agree what Aligned, Potential, Hold and Unclear should mean.

• Bachelor's degree in Marketing, Digital Marketing, or related field
• 3+ years of digital marketing experience across multiple channels
• Experience with PPC platforms (Google Ads, Facebook Ads)
• Knowledge of email marketing and marketing automation tools
• Proficiency with analytics tools (Google Analytics, Facebook Analytics)

Strong Digital Marketing Manager CVs show context, action and outcome. Look for concrete evidence of Digital Marketing, PPC, Google Ads and Facebook Ads, ideally tied to named projects, measurable results, stakeholders, tools, deadlines or operating environments. A strong CV explains what the candidate owned, how much complexity they handled, and what changed because of their work. A weaker CV may list responsibilities without showing scale or impact. Marxel helps by highlighting match and miss evidence for each candidate, so reviewers can see whether a score came from clear CV proof or from a signal that needs human review.

• Digital Marketing
• PPC
• Google Ads
• Facebook Ads
• Email Marketing
• Marketing Automation

Do not reject a Digital Marketing Manager candidate just because their CV uses different wording from your job description. Equivalent tools, adjacent industries or non-linear career paths can still be relevant if the evidence shows transferable delivery. At the same time, watch for false positives: repeated keyword lists with no outcomes, senior titles without ownership, unexplained job movement, or claims that do not match the level of responsibility required. Treat missing information as a reason to mark a candidate Hold rather than forcing a yes or no decision too early. Marxel's four-bucket output is useful here because Hold candidates can be given follow-up questions while clearly mismatched CVs stay separate from the shortlist.

For UK hiring teams, the typical market range for this template is £32,000 - £58,000, but salary should be checked against location, seniority, sector, remote expectations and benefits. London roles, regulated industries and hard-to-fill specialisms often need different ranges from regional or hybrid roles. Avoid writing requirements that unnecessarily narrow the pool where equivalent experience would work as well as a specific degree or credential. Keep screening criteria job-related, documented and consistently applied before hiring manager review, especially when several reviewers are shortlisting the same applicant batch. Record why each must-have criterion matters so later decisions remain explainable during review.

Look for multi-channel digital experience and campaign management skills. Follow-up questions should clarify evidence, not repeat the job advert. Ask candidates to explain the scale of their work, the trade-offs they made, and the results they can evidence. For Potential candidates, focus on gaps that would affect ramp time. For Hold candidates, ask about missing must-have criteria, unclear dates, tool depth, stakeholder exposure or ownership level. Marxel can generate role-specific follow-up questions from the same screening rubric.

• Which project best shows your fit for this Digital Marketing Manager role, and what did you personally own?
• Which requirement from this brief is least visible on your CV, and how would you evidence it?
• What trade-off or decision in a recent role would help us understand your judgement?
• Which tools or workflows from this role have you used in a production or client-facing setting?